Your website is your online salesperson. It communicates your values, the company’s philosophy, and the resources you have, and it’s the first thing people see when searching for your business in search engines.
A well-designed and functional website will not only help you leave a good impression on your visitors but also get you more conversions, higher trust and loyalty, and better consumer-to-business connections. Most of all, it will provide a good user experience and it will result in many satisfied customers.
In today’s world, a modern website balances the latest visual trends with UX features in order to create an interesting, aesthetically pleasing, and user-friendly atmosphere. This means that you will not only need a functional and clean website, but you will also need to pay close attention to motion graphics, design responsiveness, color trends, typography, layout, grid systems, and many other elements.
How to create a modern and attractive website for your business and what aspects to focus on will be discussed in this blog post. Read on to find out more.
Before you start building your website, it’s important to inspect your resources. Distinguishing between the skills you possess and aspects you need help with will save you a lot of time and nerves.
You might realize that you are website design savvy, but you need to outsource coding and web development services. Or you are knowledgeable in website content creation but need help with everything else. Or you decide that your WordPress skills are just enough to get you going.
What are your short-term and long-term goals for the website you are building? Do you want to sell products, educate people or broadcast your brand’s identity? Or maybe we are talking about mashing it all up.
All in all, once you have answered the important questions, it will be easier for you to decide on other aspects like the website’s aesthetic, interface, content, typography, visuals, and similar.
Your next step will be to choose a hosting platform for your website. This is a crucial but relatively easy step and it will highly depend on your goals, especially those rooted in the site usability, user experience, and structure.
For example, if you own a cake bakery and confectionery, you would want to be able to showcase your creations using images and videos. This means you will want to choose a hosting platform that will provide space for large files and appropriate speed. With such criteria in mind, you will be able to reduce your options down to a few providers you can choose from.
They say choosing a website domain name is comparable to naming your company. It all seems like fun and games, but in reality, it in fact isn’t that easy. Your domain name will play a big role in your online identity. And when it comes to SEO, choosing a good domain name will make your website easier to discover and promote, that’s why many good ideas are already taken.
Your domain name should be effective, memorable, catchy, short, and indicative of the products and services you are offering while reflecting your target audience at the same time. Just check out these cool domain names that meet all the conditions: Behance LLC, Future Dreams, Dreamscape Direct, and similar. For an effective online image, your domain name should have a similar baseline.
A pivotal step as it is, it will facilitate your intended user experience. Therefore, it’s important to do research beforehand to determine what kind of design, template, and layout will be appropriate for your business and your intended goals.
It will not be the same if you need to incorporate elements for the online shop, or if your main goal is to promote your blog, appointment scheduling, or some other functionality related to your business. Deciding your theme will then be used as a shell for other ideas such as color schemes, website architecture and page hierarchy, plugins and widgets, and more.
In 2023, color is the king and queen of your online presence. According to Crazy Egg, 85% of shoppers say that color is a primary factor that affects their purchasing decision. Therefore, you should plan your online appearance carefully.
While 2022 was more about soft pastel colors, and soothing aesthetics, 2023 is coming in with two things: bright designs, optimistic outlooks, and bubbly tones resembling the early 2000s; and mystery, vintage vibe. On the one hand, we will see more Barbie pink, magenta, turquoise, strong reds, lapis lazuli blue tones, golden sand colors, and pastel pinks. While on the other, the blend of dark tones like brown, black, gold, olive, and orange will give us that mystery vibe and vintage looks TikTok fashion trends are setting as a rule.
That being said, when you want to create a state-of-art website, you will want to pay attention to current trends in color and design. And, of course, you will want to follow this up with custom illustrations, typography, and vibrant visuals.
Despite more businesses adopting a single-page website trend, building an effective and professional website still relies heavily on numerous pages and sections.
One-page website approach has a lot of benefits as being easier to build and maintain, simple and stunning designs, better responsiveness, higher mobile friendliness, and making it easier to target specific parts of the audience. However, its biggest downgrade is the inability to rank for a wide variety of keywords.
Therefore, the ‘old-school’ hierarchical approach when building websites still rocks the house. Its structure and organization should follow your intended user journey keeping in mind it should be accessible and easy to navigate.
Once you are done brushing up on the details, testing and fine-tuning your website is something you will want to dedicate a lot of time to with user experience and user interface in focus.
What you would want to consider is doing:
Usability testing will tell you about the weaknesses and strengths of your website, confusion, and deficits faced by your visitors.
On the other hand, with a tech audit, you will analyze your performance metrics like loading speed and multimedia functionality, keywords metrics, content optimization, backlinks, and back-end code.
Keeping your site up to date is one of the major rules in digital marketing. No one wants to spend time on a website that looks old and not working properly. Not only it will annoy visitors, but it will send a message that the location is suspicious and should be avoided.
Therefore, making regular updates to your content, design, and technical elements will keep your pages fresh, clean of bugs, errors, broken backlinks, and non-functioning multimedia, and visible to your audience.
Last but not least, having a good website is nothing without a good online promotion. Luckily, there is a bulk of social media to start with.
Depending on your business, you need to pick media where the majority of your audience is and adapt your marketing strategy accordingly. Also, your online persona will be different for each solution.
For example, if your goal is to promote on TikTok, you should learn how to make funny, catchy, or educational videos with trendy presentations. Facebook will let you be more ‘old-school’ and share written content. Linkedin will require your business and professional side, while Instagram will let you mix it all up.
Other options can include Google Ads, Bing Ads, and Infolinks. These will let you promote your business directly in search engines.
Creating a state-of-art website with its functionality in mind is not an easy job. However, it’s also a journey where you will discover your creative side. Once you finish all of the details you can lean back in the chair and see your business blossoming day by day… At least until the next necessary update or a new trend emerges.